Creating a holistic brand image starts with the details. Hanging cardboard labels — is an important marketing tool that forms the first impression of the quality and premiumness of the product. On the page cardboard label a wide range of materials is presented: from classic coated cardboard to designer paper with unique textures.
What are cardboard labels and what are they made of?
Many novice manufacturers are interested in the question of how cardboard labels differ from ordinary stickers. These are separate products made of thick paper or special cardboard, which are attached to the product using:
- plastic tag holders;
- textile cords;
- satin or rep ribbons.
Such products vary in density and texture. At World of Labels, we offer a variety of finishing methods to make your logo stand out: foil stamping, embossing (volumetric printing), lamination or selective UV varnish.
What is a cardboard label for: from information to sales
The primary purpose of a label is to convey technical data. It usually contains:
- dimensional grid and article number;
- warehouse materials;
- recommendations regarding care (washing symbols, etc.);
- contacts manufacturer and barcode.
In addition to providing information, a cardboard tag acts as a “silent salesperson.” It conveys the brand philosophy through color and tactile sensations, which significantly increases buyer trust and the chances of a sale.
Where are cardboard labels used?
The areas of use of cardboard marking cover almost all branches of light industry. Due to their versatility, they are the optimal choice for both mass production and limited craft collections.
Most often, this type of marking can be found in the following segments:
- Fashion industry: production of men’s, women’s and children’s clothing.
- Home textile: bed linen, towels, decorative pillows, curtains.
- Accessories: packaging of shoes, bags, belts and other leather goods.
- Hand-made: labeling of designer toys and handmade products.
- Beauty and Jewelry: premium packaging of cosmetics, perfumes and jewelry.
Using hanging carriers allows you to preserve the aesthetics of the product without damaging the fabric with an adhesive layer, which is critically important for silk, cashmere and other delicate materials.
Key requirements for cardboard labels
To obtain a professional result, it is worth considering several technical aspects:
- Strength material. The tag should not tear in place. fixing the hole during transportation or fitting. Tip: for added reliability, use installation of eyelets.
- Quality printing. Text and barcodes must be clear and abrasion-resistant so that the buyer could easily read the composition or price.
- Design and harmony. The label should complement the product. For example, for eco-brands it is ideal Kraft cardboard is suitable, and for the luxury segment — designer paper with gold embossing.
What material should you choose for your label?
The choice of material directly affects the perception of the brand by the buyer. At Label of World, we work with different types of bases:
- Chalked cardboard. The most popular option thanks to perfect whiteness and smoothness. It perfectly conveys bright colors and small print details.
- Kraft cardboard. The ideal choice for eco-brands, products handmade or casual clothing. Its natural brown hue emphasizes the naturalness of the product.
- Designer cardboard. Has a unique texture (flax, hammer, metallic). Such labels are pleasant to the touch and they look very expensive, which is important for the premium segment.
How to make a label effective: expert advice
- Not overload the design. Leave enough free space (“air”) so that the logo and the main The information was easy to read.
- Use the other side. If there is only a logo on the front side, place a QR code with a link on the back on your Instagram or website is a great way retain the customer.
- Consider storage conditions. If the product may come into contact with moisture, Be sure to order lamination.
Advantages of ordering at Label of World
When choosing a labeling solution, it is important to turn to professionals who understand the specifics of the industry.
We offer a comprehensive approach: from developing a layout to selecting accessories for fastening. The turnaround time for branded cardboard labels is from 1 to 5 days with shipping from Zaporizhia to all cities of Ukraine. High quality printing and attention to detail guarantee that your packaging will become a reliable face of the brand and attract the attention of the target audience.
